Branding is so often overlooked by organizations as just an aesthetic component meant only for external customers. But really, branding is far more than that.
Branding starts from the inside of an organization. To successfully achieve your external branding efforts, you must ensure that your internal team has a commitment and understanding of your core values, mission, and everything your brand has to offer. A successful internal branding approach helps staff support company morale, productivity, retention, and ultimately, helps to improve the company's bottom line.
According to Marketing91.com, " Internal branding has been able to make a positive impact on the external branding activities. The confidence gained during these sessions has helped in making the teams healthier with enhanced performances. This leads to an increase in sales figures and higher profits." Clearly, branding plays a vital role in organizations and should be executed extremely intentionally. With this thought in mind, we are excited to add additional branding features to help connect with your overarching branding strategy.
In our recent 2.5.2 release, we added several features to improve the KaiNexus Branding Module. KaiNexus is full of areas throughout the platform where you can completely customize the visualization of your system, but with the Branding Module, you can add even more customization options for your KaiNexus instance. This can help increase the familiarity of the platform and create a more welcoming experience for your Users.
Our new customization options include:
If you have any questions or need assistance with the configuration of these new features, be sure to reach out to your KaiNexus Customer Experience Lead. We highly encourage you to check out the full 2.5.2 release notes on our support site at support.kainexus.com.