I doubt that anyone actually has set up bunkers and barbed wire around their "suggestion box," but there are a lot of little things that can be just as discouraging. Here are some common and costly mistakes.
One of the common gags in comics is that the box is just there for show. These are the ones with no opening and others that empty directly into the recycling bin. It's funny in a cartoon, not so funny in your business. Don’t just nail a shoebox to the wall, you have to actually listen.
Once the suggestion box goes up, there a timer that starts in your employees' heads and one of two things is bound to happen; a new suggestion will be acknowledged and implemented, or the employees will realize that the box is actually a black hole. The level of employee engagement you can expect in the future depends on which it is.
One of my favorite examples was a cartoon with a suggestion box in the middle of a giant spring loaded bear trap, as though it were the bait. What a great image of how backwards it can all get with bad communication. It’s another example of how powerful a force this line of communication can be.
The point is a simple one. Don’t attach negative stimuli to the experience of making a suggestion. Make it something your team will want to do again.
One comic I saw had a full complaint box next to a dusty suggestion box containing only one suggestion. The suggestion was, “Get a bigger complaint box.” Don’t forget to promote and position your desire for employee ideas as an opportunity for improvement, not a tool for your office to reenact Game of Thrones. This is positive, not political. Some things to help keep it positive include:
Remember to let your team members think of making a suggestion as an opportunity to shine, not as a chance to get burned.
The suggestion box has come to mean a lot. I'm sure there are no exploding dye packs or booby traps built into your break room, but avoid these mistakes to make sure you don’t end up looking like a cartoon.