When you're thinking about rolling out Strategy Deployment in your organization, it can be intimidating to know exactly where to start, what pitfalls to avoid, and how to set yourself up for success right from the beginning. I've recently written an eBook that covers these questions, as well as information about the software you need to enable Strategy Deployment, that you can download here:
But I thought that today on the blog, I'd give you a sneak peek into one of the chapters of the book covering the formula for successful Strategy Deployment.
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In many cases, the mission, vision, and values of the organization are already defined and understood, but for some, it may be necessary to begin by formally writing these down to gain consensus and buy-in. Even if these already exist, it is a good idea to take the opportunity of beginning Strategy Deployment to assess them to see if they are aligned with the desired state of the company.
Once the mission, vision, and values are solidified, True North categories that define a consistent path forward must be developed. Some examples of such categories are safety, quality and customer satisfaction, innovative products, and financial stability. This isn’t about creating a laundry list of possible improvements that would be nice to have, as too many goals will be counterproductive, de-emphasizing the essential tasks a company must achieve for success and stretching efforts too thin. True North planning should center around three to five goals that are truly strategic.
Once defined, everything throughout the organization should be aligned to this True North.
In the Hoshin Kanri methodology, longer-term goals are called breakthrough objectives. Breakthrough objectives usually take three to five years to achieve. They should be directed at significant performance improvements that often change the way the organization, a department, or a key business process operates. They address issues like profitability, growth, business blockers, such as poor quality and customer satisfaction concerns, or they may involve the introduction of a new product or service.
It is still wise to be narrow and focused when deciding on breakthrough objectives. Each true north category should have a small number of breakthrough objectives associated with them, which you should stick to. It's better to have a dozen or so small goals that can be tracked closely by senior leadership than hundreds of goals that can get lost amongst each other. If everything is a priority, then nothing is a priority.
Annual objectives include the milestones that will need to be met in each year to achieve the three-to-five-year breakthrough objectives as planned. For example, if the goal is to introduce a new product in three years, it may be necessary to complete a market research study and define the product requirements during the first year. Each objective should be paired with a means of measuring success and fit into True North goals via the breakthrough objectives.
After True North and high-level objectives have been set, it is time to create alignment throughout the organization by breaking each one down into local-level goals.
Front-line staff and managers should have local goals and objectives that fit into the True North categories. The goals do not need to be the same, but there should be one or two measures for each True North category.
For each objective, KPIs that allow management to track progress should also be developed. Remember that what gets measured gets done, so choose KPIs that drive the change that you want. KPIs can (and should) scale down across the organization so that managers at all levels are tracking and reporting on the metrics that tie their location's improvements to the strategic goals of the organization. Standardizing the way you measure and report on KPIs across departments is also critical to achieving true organizational alignment.
It’s not enough to set goals, create projects, and assign KPIs. Progress reviews are necessary both to maintain momentum and ensure any need to pivot goals or tactics is uncovered quickly.
Annual reviews allow leaders to assess the likelihood of achievement of breakthrough objectives. If necessary, pivots and adjustments can be made to the next cycle or resource deployment can be reconsidered.
Monthly reviews are also essential to keep the organization engaged in the execution of the plan. For the human brain, one year is a long time to hold a project in mind and invites procrastination. Revisiting and assessing progress monthly can keep the plan at the forefront of everyone’s mind. Reviews also give managers a chance to recognize and address stalled progress.