Harness the Power of Your Crowd
There’s a reason why, out of billions of web pages, Google can almost always bring you the one with the bit of information you want. It’s what James Surowiecki calls, “The Wisdom of Crowds.” The collective behavior toward a webpage measured in visits and links gives Google far better insight into its value to a searcher than any person ever could. This principle applies to business as well. As Surowiecki wrote in his 2004 best seller, “… much of what we've seen so far suggests that a large group of diverse individuals will come up with better and more robust forecasts and make more intelligent decisions than even the most skilled decision maker."