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The Best and Worst Practices for Crowdsourcing Innovation

Posted by Maggie Millard

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Aug 8, 2018 11:55:36 AM

crowdsourcing innovationWe’ve written before about why internally crowdsourcing innovation is such a hot trend in business. (Actually, we don’t think it’s a trend at all. We believe it is a new way of approaching problem solving that is here to stay.)

While the benefits of the approach are compelling in terms of increased employee engagement, better products, less waste, and happier customers, success isn’t guaranteed.

There are some best practices that will amp up your results and a few behaviors that will hurt your efforts.

Best Practices for Innovation Crowdsourcing

Make Innovation a Leadership Priority at Every Level

When many people think about innovation within an organization, they associate the idea with the R&D department and figure that there are a group of folks in that part of the company whose job it is to innovate. This is unfortunate because every leader in the company has the opportunity to spearhead efforts for positive change. Innovation isn’t constrained to product offerings. It includes improvements big and small throughout the organization. Those that are successful in harnessing the collective wisdom make innovation an imperative for leaders, one upon which their performance is measured.

Treat Ideas Like Critical Assets

Most business leaders would agree that employee ideas for improvement are good things, but few recognize that they are actually valuable assets that are necessary for future success. If ideas are assets, they don’t just go into a suggestion box to wither and die. They are assessed, leveraged, and celebrated. Even ideas that are never implemented have value because they give you insight into how employees are thinking and what processes or problems are on their minds.

Create a Culture of Experimentation and Smart Risk-Taking

People who are afraid to fail, or are afraid that unusual ideas will be ridiculed, simply aren’t capable of innovation. In a culture that stifles ideas, the safest course of action will always be to do what you’ve always done. Organizations that successfully crowdsource innovation create space for people to “fail forward.” They are willing to give unconventional ideas a shot once in a while.

Involve Everyone

It probably goes without saying that internal crowdsourcing means involving everyone, but that’s easier said than done. Leaders need to ensure that each employee is invited to participate and that there are no departmental silos or hierarchy when it comes to sharing ideas. It is important to say that the people closest to the processes they perform are in the best position to innovate them.

Free eBook: Leader's Guide to Employee Engagement


Provide a Platform for Management Visibility

We mentioned before that static suggestion boxes are the worst. The alternative is to implement a software solution that serves as a collection, management, and measurement platform for innovation. Employees can submit a suggestion from anywhere at any time and they can follow it through the process as it is evaluated and potentially implemented. Even better, they can review the metrics over time and witness the impact.

How Leading Companies are Improving Visual Management


Behaviors that Stifle Innovation

Making Innovation a Contest

We get the attraction of holding a contest to see who can come up with the best idea, but that’s not the point of crowdsourcing innovation. There is no “best,” nor is there a reason to limit the number of opportunities for improvement that are implemented to a select few. Instead, innovation should be a collaborative process where good ideas can build on others and you can collect as many as there are. Innovation should also not be limited to a particular time frame. When inspiration strikes, grab onto it and take advantage.

Deferring Too Much to Internal Experts

Of course, there are people in your organization who have valuable specialized knowledge that you should not ignore. However, it’s important to be on the lookout for people who say, “I’m the expert. You don’t know what you are talking about. I’ll decide what to do.” That can shut down the discussion and leave things exactly as they are. Instead, it helps to train experts to serve as moderators and teach them to ask as many questions as they answer.

No Feedback or Recognition

For most front-line employees, innovation is a matter of discretion. They can participate or not. The best way to get them to put in this extra effort is to provide positive feedback and recognize the people who are contributing to positive change. That’s how improvement snowballs in the most successful organizations.

Crowdsourcing innovation is valuable, and it can even be fun. If you create the right environment, chances are your team will be delighted to take part and propel your organization toward it’s most important strategic goals.

Topics: Innovation Software, Improvement Process

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