Every year, Forbes puts out a list of the top 100 most innovative companies. To determine each company’s rank, they use something they call the “Innovation Premium.” They describe it as “a measure of how much investors have bid up the stock price of a company above the value of its existing business based on expectations of future innovative results (new products, services and markets).” Salesforce.com sits atop this year’s list with an Innovation Premium of 75.9%. The list contains a diverse set of companies in almost every sector from consumer packaged goods to pharmaceuticals.
We thought it would be useful to explore what makes a company innovative. What do these companies from Chipotle to Sherwin Williams have in common?