I first recognized the importance of CE after spending a few short weeks in my first role on a Customer Success team. I could immediately see the value that customers received from interactions with their account manager. Having a CE team in a SaaS company, at this point, is basically a necessity, as it serves as one of the main drivers of customer happiness, product adoption, and brand reputation. The way I see it, CE serves as the 'face' of the company, and if we want customers to love a brand, we have to make it personal.